Women keep women in engineering, study shows

Women keep women in engineering, study showsWomen keep women in engineering, study showsEngineers build the infrastructure to everything we use but there are still not enough women pursuing this important career- a 2012 government report found that only 14% of U.S. engineers are women.But a new study has found that a female mentor can make all the differencefor keeping women in engineering.A 2017 University of Massachusetts-Amherst studyfound that female engineering students who had a fellow female engineering student as a peer mentor became mora motivated, more confident, felt increased senses of belonging and were less likely to drop out of their engineering courses.This is especially significant because 40% of women engineers quit the field or never use their degree.Female peer mentors increase retentionIn a multiyear field experiment, researchers recruited 150 female engineering students and randomly gave them a female mentor, a male mentor, or no mentor.The students would meet o nce a month with their mentors to discuss homework, careers, and everyday academic problems.That one-on-one time made a difference. The first-year femalestudentswithout mentors were more likely to consider switchingtheir major out of the engineering field.Female students with mentors were more likely than other groups to want to pursue engineering after college.100% of the women paired withfemale mentors stayedin engineering - compared with 82% of female students with male mentors and 89% of those who didnt have mentors.The study is yet another refutation of the widely discredited Queen Bee theory that suggests that more experienced women push down younger women. Several studies, including this one, demonstrate the opposite that women can create powerful networks for each other.Mentors preserve your self-confidenceStudents with female mentors maintained their belief that they possessed the skills to overcome academic difficulties. Meanwhile, students with male mentors or no mentors were more likely to feel increasingly anxious and overwhelmed in their first year.Its not that having a female mentor increased belonging or confidence- it just preserved it, researcher Nilanjana Dasgupta said.Researchers found that grades didnt affect students commitment to engineering, but their sense of belonging and confidence did. Although female students with male mentors had slightly more stable grade point averages than other groups, that didnt translate to wanting to stay in engineering.That makes sense. You can be a high-performing academic achiever, but it wont matter if you dont believe in yourself.That self-confidence was most seen with female mentees who had supportive role modelswho looked like them. Although mentees reported admiring both their male and female mentors, women mentees felt somewhat closer and more similar to female mentors than male mentors, the study said.As the Dasgupta told The Atlantic, you can be whatyou cant see. She believes that our ability al one doesnt determine whether we stay in or leave a field. Its ability mixed in that feeling that these are your people, this is where you belong.And for young women, thats what a female mentor can give you in a critical point in your early career a future that you can see because shes right in front of you.

10 Things to Do Instead of Giving Up

10 Things to Do Instead of Giving Up10 Things to Do Instead of Giving UpEveryone has down times, self-doubts, and we all have felt like giving up on something from time-to-time, but if these feelings last longer than a few days especially if you have suffered a recent hardship, loss, or other stressful situation call a therapist and seek professional help.Feelings of mental fatigue, sadness, guilt, or other negative emotions and thoughts for more than a few days may be signs of depression. Depression does not mean simply feeling sad it can also mean self-doubt, feeling powerless, and like nothing will ever change, and is a serious condition that should be evaluated and treated only by a licensed medical professional. 01Are You Thirsty or Dehydrated? GraphicStockOftentimes we give up on goals that involve our own best interests long before we quit on things that benefit other people. Self-sacrifice is only noble to a point. If you are putting your needs below those of others because you feel unworthy that is not self-sacrifice for noble reasons it is forfeiting your own needs based on low self-esteem.If you suffer from low self-esteem it is important that you surround yourself with positive people and not those who put you down or devalue you or your ideas.If you are feeling isolated or lacking purpose, volunteer to help with a favorite cause. You will meet new people, feel connected to something important, and feel good for being a volunteer making a difference

Get Noticed With Our IT Support Technician Resume Template for Word

Get Noticed With Our IT Support Technician Resume Template for stimmtGet Noticed With Our IT Support Technician Resume Template for WordIntroductionLooking to stand out among the crowd? In the internet technology industry, a great resume can be the difference between getting an interview and having your application discarded unread. Show hiring managers and recruiters that youre the one to hire with an impressive document that includes everything in our IT support technician resume template for Word. Together with our writing tips for your summary statement, skills list, work history, and education section, this model can maximize your chances of landing the job.IT Support Technician Resume Template for Word Jamie FergusonOakdale, MA 11111E jfergusonanymail T 555 Dedicated support technician with 12 years professional experience Expert proficiency across all platforms with advanced knowledge of network and IT configuration, setup, and maintenance Effective communicator with a passio n for supporting end users, clients, small businesses, and corporations in their network needsPerfect Your Skills SectionIn the skills section, you list your top skills in easyAssociate of Science, Information Technology 2009San Jose State UniversityCertificationsMicrosoft Certified Solutions Associate 2015Cisco Certified Network Associate 2014

Four Must Haves for a Strong Cover Letter

Four Must Haves for a Strong Cover LetterFour Must Haves for a Strong Cover LetterAs a leading cover letter writing service, ResumeSpice has seen firsthand how a strong cover letter can set a candidate apart. A strong cover letter includes a few key essentialsThe hiring managers name.Dont write the letter To Whom It May Concern. Instead, address it directly to the hiring manager (double check that youve spelled their name correctly). If the name isnt included in the job description, you should still be able to find it online or with a quick call to the company. When you make this extra effort and the letter is actually addressed to the specific hiring manager its going to stand out relative to all the other letters with generic salutations.A focus on the employer.Many job candidates make the mistake of rehashing their resume details in their cover letters. Dont make that mistake. Your letter should be about the value you can offer the company, not about regurgitating your backgroun d information. Placing yourself in the shoes of the hiring manager, review the job description again. Read through the company website. And then ask yourself what the hiring manager needs for the person in this role to be successful. Make a list and use it as a guide as youre writing your cover letter.Enthusiasm.When you submit a cover letter that sounds like you copied and pasted it from the web, its not going to get the attention of the hiring manager. Instead, cut through the clutter with a little enthusiasm. That doesnt mean you need to profess your love for the company. It does, however, mean explaining what excites you most about the position.Accomplishments. A cover letter is not the distributions-mix to simply state that youre qualified for a position. Use the opportunity to demonstrate that youre more qualified than other candidates. Offer one or two specific examples of past accomplishments that are most relevant to the job opening. These should showcase your proven track record and make your more memorable when the hiring manager is evaluating candidates to potentially interview.For many job candidates, writing a cover letter can be a struggle. If thats true for you, let the cover letter writing experts at ResumeSpice help. We can work with you to best describe what makes you uniquely qualified for a particular role, all so you can stand out from the crowd and secure an interview. Call 832.930.7378 today to learn more.

Technical Internships in Renewable Energy

Technical Internships in Renewable Energy Technical Internships in Renewable Energy Paid and unpaid engineering internships can be helpful at many stages of a career. Most internships are geared towards undergraduate, graduate, or MBA students, but many technical internships also accept technically focused people with relevant educational background.Even if the work is unpaid, there are several important reasons to consider an internship to obtain experience working in different environments before graduating, to get to know the feel of a company or agency before accepting a job there, and to make contacts that may be helpful throughout your career.Locating an internship isnt as difficult as applying to a university, seeking scholarships, or finding a permanent job, as many groups are eager to work with bright, motivated people in their field in the current economy.Searching online with specific terms helps locate relevant internship programs, but your best approach is to network and ask people you already know. Now is the time to submit applications for summer 2011, with most application deadlines in the first quarter. Here are several ways to locate programs, and a few avenues to consider.ansprechbar SearchesSearch individual company websites for internship opportunities, as most are listed on company job search pages and contain a category for internships. Large companies offer more opportunities than small companies, and are more likely to have formal internship programs.Johnson ControlsSunPower InternshipsSearch job boards, such as SimplyHired.com or Indeed.com using keywords renewable internship or solar internship.You May Be Surprised Who You Already KnowProfessors and your school guidance counselor or career department can help point you towards specific companies with programs, in your home town or the same town as your school. Ask representatives at engineering career fairs about internships.Friends who may have worked in an internship previously or a re employed in a similar field can point you towards (or recommend you steer away from) their companies and older students in groups or clubs you participate in may also have recommendations.Another form of networking is through online resources like LinkedIn. Create a LinkedIn profile and join up to 50 groups early in your professional career it can be useful for locating internship programs. It is free to contact anyone within your network or in the groups you join. There are hundreds of renewable energy groups available and many of them post jobs or discussions about internships. You can also rumliche lage quick questions to groups, for example Is anyone working in Polysilicon for PV solar cells offering summer internships this year? The shorter the question, the more likely you are to get replies.Also ConsiderNational laboratories and government agencies have many undergraduate and graduate engineering internship programs for technology development related to renewables. Even if there arent specific programs tailored for renewable energy, consult the sponsoring agency to see if researchers in your field of interest participate. Non-profit agencies are very likely to offer technical internship programs as well.U.S. Department of Energy Scholars Program and other internshipsNREL Research Internship ProgramNREL Science Internship ProgramsFraunhoferLANL InternshipsLLNL InternshipsSandia InternshipsARL Sensors and Electron Devices Directorate InternshipsDebbie Sniderman is CEO of VI Ventures LLC, a technical consulting company.Locating an internship isnt as difficult as applying to a university, seeking scholarships, or finding a permanent job, as many groups are eager to work with bright, motivated people in their field.

What the Experts Are Not Saying About What Is Objective on a Resume and How It Affects You

What the Experts Are Not Saying About What Is Objective on a Resume and How It Affects You You ought to be able to compose a convincing cover letter in a couple of brief paragraphs. If youre going to compose an objective statement, it should be specific. You ought to have five objective statements. Excellent thesis statement for expository essay So, whenever you are sitting down to compose an essay, you will need to leid forget that you must express your personality there. If you wish to submit an application for a part-time position at a retail shop, utilize the subsequent objective examples as a guide that will help you create one that is suitable for you. When youre writing a warehouse resume, here are a few important guidelines that you need to follow. In lots of ways, an objective replaces a lot of the detail you would tischset in your professional experience section. Therefore, it should be prominently situated in the top third of the page. There are a few professio ns like finance or healthcare where specific certifications or degrees are important to getting the job. Whenever you would like to emphasize that youre ambitious, that you understand what you want in a career, or you have the skills for the particular job, you could benefit from a resume objective. As stated previously have to choose skills that have some relevance to the job which youre applying for. A fundamental element of every work application is education. After writing your own personal info, you must include in the qualifications section of your resume if youre a degree holder and if you could experience employed as a sales associate particularly on the tasks which are going to be assigned to you. To learn more on what it requires to be a Stock Associate, have a look at our complete Stock Associate Job Description. To begin with, examine the job description to see whether it indicates the kind of skills the provider is seeking. The absolute most prosperous resumes con centrate on specific position-related abilities, relevant regions of expertise, quantifiable accomplishments, and professional certifications. What Is Objective on a Resume - the Conspiracy Instead, companies will be searching for more specific expertise and advertising and marketing specialists. If you do not have a particular experience, emphasize on your previous positions that showcase your attention and dependability. Everyone has desirable abilities and experiences to provide employers including you Saying you would like to be part of a thriving company, where it is possible to utilize your abilities and abilities, does not say anything. The more you are able to create interest all around your work experience, the better. If you are searching for a career in management, you almost certainly have years of qualified experience under your belt. Employers like to realize that you have work experience of some sort, at least. If you have many years of experience, you might need to place education below that. What Is Objective on a Resume for Dummies Being a thriving nanny demands the capability to fulfill any need the youngster may have. Ultimately, a resume distribution service may greatly boost the chance that you will get the position youve been dreaming about. Evidently, somebody with no former experience, or trying to find a work switch, needs to rely on general traits and goals than any past experience. Fortunately, in the era of the web, there are a few high-tech solutions to the issue of ensuring your resume gets in the hands of a person who is searching for someone of your qualifications. One of the risks of a resume objective is that it is possible to focus too much on what you would like in your career, and not enough on how youll add value to the corporation. Recognizing that government agencies utilize the ATS is merely step one. Thorough and robust hintergrund screening of workers, both existing and prospective, is an important p re-requisite for virtually any company. Finally, stating an objective is optional, but it might help convince employers that you understand what you need and know of the business. Cabin crew are primarily accountable for the security of their passengers. Whether you have experience in your typical day-to-day job or you must be a bit more creative make sure you demonstrate how truly great youre at delivering exceptional customer service to each customer, daily. You should be in a position to communicate with a multi-national team and passengers from the other side of the globe. You can request the assistance of a friend or relative. As soon as its essential for your resume to incorporate a very clear career goal, you dont need to convey it through an Objective section. A resume objective might also have where you are, and where you would like to go in your career. As a result, while your resume objective should incorporate information on the career which you want, you also w ish to spell out why you are the perfect candidate for the job. Writing a winning college student career objective is a fairly effortless approach to bolster your application for this internship or job youve got in sight. What the In-Crowd Wont Tell You About What Is Objective on a Resume In a nutshell, the above are a few of the tips we find helpful in preparing a fantastic MA resume. Sample Warehouse Associate Resume Objectives Its always a great idea to incorporate the name of the organization you wish to work for in your resume objective. Writing a resume is simple enough, but it does take some time and planning. You will need to have some simple info and a couple dates. Every working professional has produced a resume for their very first job sooner or later. Another similar profession to think about is truck driver. My aim is to find the job. If you are going to shift from 1 industry to another or from 1 job specification to another job position, then your resume obj ective has to be flexible, especially if you are going to be considered for an entry-level position by the company in which you have applied. The 5-Minute Rule for What Is Objective on a Resume If you know a prospective employer will want to realize that you have the proper credentials before considering your other experience, place your education at the very top of the webpage just below your contact info and skilled summary. The internal postings will usually need an application process which also includes submitting a resume. Write the sole information that is related to the position youre applying. You dont need to choose a single objective which you use for each and every application. What Is Objective on a Resume - Is it a Scam? Writing objectives for resumes can be challenging. If you decide to go with a paragraph narrative, then your creative writing skills will need to be strong. If youre getting prepared to get started writing your skills information, you might wo nder where you should begin. If youre unsure how to phrase your skills, or in case you would like examples of objective statements, check out some job websites for ideas.

5 Questions to Help You Reevaluate Your Career Plan

5 Questions to Help You Reevaluate Your Career Plan Career planning is the difference between taking control of your journeyand letting it simply happen to you.Of course, no matter how much your prepare, things dont always go as planned. Careers are no different, which is why you should make sure to reevaluate your career plan from time to time. As you evolve, so will your goals. To get what you want out of your professional life, you may have to tweak and adjust your career plan regularly.Here are five questions you should ask when its time to reassess your career plan1. What Is Essential to Me as I Go Through My Career?As with any type of goal-setting, it is important your goal be specific. You may have an idea of what you want to achieve professionally, but you can be much more targeted in your efforts if you can articulate that idea clearly to yourself and others.Keep in mind that professional goalsneed not be limited to achieving a certain salary or job title. Things such as work/life balance or findinga purpose are equallyas important to consider, if not more so.2. How Does My Current Path Ensure I Will Achieve My Goal?Once youve gotten specific about the goals you want to achieve, evaluate your current situation. Confirm that it supports your goals, or at least serves as a stepping stone to achieving them. Maybe youre learning essential skills, or perhaps youre getting the industry experience you need to move on. Whatever the case, be sure you dont get so comfortable with the status quo that you stop pushing yourself forward.3. What Is the Next Step I Need to Take to progredienz?Now that youve taken stock of your current situation, you can figure out what you need to do to move forward. Your next move may be positioning yourself for a promotion, making an industry transition, or something else. Whatever your next step is, be specific about what exactly you will do, and set a timeframe for doing it.4.Do I Need to Make Any Changes to Reach the Next Step?You know what your next move is but is your current trajectory going to get you there? For example, its possible you will need to learn a new skillor earn a new certification to achieve that promotion you want.Other things may need to change, too, depending on your goal. Does your office environment need shaking up? Is it time to eliminate that long commute? Dont avoid making the changes you need, even if they feel intimidating. Focus on one critical change at a time, and youll be amazed at how much closer you are to your goal by the end of the process.5. Have I Made the Correct Adjustments to My Plan?Your career goals and needsare not static as you evolve as a person, they will evolve, too. The goals you hadwhen you first entered the job marketare likely to change several times as your career develops. This is why it is so important to ask yourself these questions periodically.However, the most important part of your career plan comes down to what yo u do with the answers. Its all in the follow-through.A version of this article originally appeared on theAtrium Staffing blog.Michele Mavi isAtrium Staffings resident career expert.

Use Behavioral Interviews to Build Team Diversity

Use Behavioral Interviews to Build Team DiversityUse Behavioral Interviews to Build Team DiversityUse Behavioral Interviews to Build Team Diversity PofeldtIts hard to imagine the Green Bay Packers trying to recruit a kollektiv where every player welches just like quarterback Aaron Rodgers or linebacker Clay Matthews, great as these players are. Pro-football coaches know that winning is about having a diverse team, where members each contribute something unique.The saatkorn holds true in the workplace.Many managers understand this and try to use behavioral einstellungsgesprchsto select the applicants with the best qualifications for each individual job.In behavioral interviews, candidates are asked how they handled past situations, giving you a sense of how they will think and perform in the future.However, the recent trend toward hiring employees for culture fit how well they fit into the existing office vibe can sometimes work against achieving the team diversity companies want, e ven when firms rely heavily on behavioral interviews to select their team, experts say.The Diversity AdvantageIn asking high-performing employees to tap their professional networks for new recruits like themselves, firms sometimes end up with a group that is lacking in the fresh perspectives and diverse experiences that foster innovation.The challenge, especially for small businesses, is we have a propensity to hire people like ourselves, says Domniki Demetriadou, director, process management, assessments and recruitment services at The WorkPlace Group, a provider of outsourced and strategic recruiting solutions in the New York City area.That can cause firms to fall behind more diverse competitors. McKinsey Co. found in a 2015 report that companies that are in the top quarter for ethnic diversity are 35% more likely to achieve financial results better than the national median for their industry than less diverse peers. Firms in the top 25% for gender diversity are 15% more likely t o beat the median financial wertzuwachs for their industry.The good news is that by using best practices for conducting a behavioral interview, it is possible to identify candidates who are good culture fit while also building team diversity.These tips will help get you started.Know what values matter to your firm. Getting clear on the core values that define your company culture and putting them in writing will help you craft behavioral interview questions that reveal whether candidates are in sync.In general, when you are looking at someone to see if they are going to be a good culture fit, you want to see if they have a similar value system to the owner or, if its more of a midsize company, the executive committee, says business psychologist Dave Popple, president of Psynet Group, a management consulting firm in New York City that helps companies select talent.Once you see they have the same values and purpose, you start to look for diversity. Youre looking for people to be very similar when it comes to value choices and very different when it comes thinking style, personality, and so forth.Map your interviews in advance. When you are hiring for culture fit, the best behavioral interview questions will give candidates a chance to share stories about how they have demonstrated the values your company prizes or not, experts says.Include these questions in a written interview guide for your team to use for each candidate, along with a scoring system that rates certain types of answers on a scale of one to five.The value of an interview guide is everyone who is interviewing is on the same page, says Baltimore-based leadership consultant Karin Hurt, CEO of the consulting firm Lets Grow Leaders, and a former Verizon Wireless executive with experience in menschenfreundlich resources.Lets say one core value at your firm is keeping customers happy,no matter what it takes.A good behavioral interview question might be, Tell me about a time you had to deal with a custo mer service problem but couldnt resolve it within current company guidelines.In the interview guide, you might award the highest points to candidates who found smart workarounds to company rules, within the bounds of what the firm deems acceptable.You have a context to compare the candidates response to what works within your company or is valued, Demetriadou says.Ask right-size questions. The right behavioral interview questions can also help you select employees who will fit into your size company. For instance, if you run a startup and want to make sure candidates have the roll-up-your-sleeves attitude to get things done, you might say, Tell me about a time you had to build something from scratch. What was the process? How did it go? says Hurt.Someone who cant come up with such examples or offers very superficial ones might not be a good fit for your firm.Build checks and balances into the system. Companies tend to miss out on hiring diverse candidates in the behavioral interview process when interviewers default to hiring people who just click personally, say experts. Such snap decisions can leave other qualified candidates, including those who might bring welcome diversity, on the sidelines.To avoid that trap, arrange a panel interview before making any final hires and spending five or 10 minutes afterward with colleagues to discuss how the candidate performed.Hurt realized the strength of this approach when she was leaning toward hiring a candidate with rich experience in a specific technical area, and her team, during the panel interview, voiced strong support for a different candidate.They felt this person had a diversity in background that would really complement the team, she says. They felt he was really passionate about leadership and creating cultural change, which was something we were really trying to do at the time.Ultimately, Hurt didnt go with her gut instinct but with the candidate her team picked and never regretted the choice. After all, s he explains, he was going to be their peer.

How to Strategically Play the Job Hunting Game

How to Strategically Play the Job Hunting GameHow to Strategically Play the Job Hunting GameThe job market is tough and competitive and job hunting can become a hectic routine unless you understand how to strategically play the game. Here are a few tips every job hunter should knowAlways keep trackYou should always keep track of the information youre collecting and write it down in one place when you start applying for jobs. This should include important details like the name of the companies youve applied to as well as the positions youve shown interest in pursuing. This will help keep track of and evaluate yur job hunting efforts as a whole.Promote by building reputationIts not a bad thing to promote yourself, and you can do it without coming off as an egotistical person. Create a portfolio of your work and then share it on social media. It will showcase your skills and hopefully help you land a job that matches your qualifications. It also shows potential employers that you are se lf-assertive and proactive.Build out your LinkedIn profileIts important to have a professional profile on LinkedIn as it give employers an easy way of reaching out to you because they can see what you have to offer them right there on your profile page. We can help you build out a profile that will showcase your best qualifications.Create an impressive resumeIts sad to say but many job seekers never make it past the ATS (Applicant Tracking System) so they dont stand a chance at getting their resume in front of the recruiter. We can help with that as well because every Executive Drafts resume is reviewed by a recruiter, hiring manager, and professional writer to get you past the ATS and help you land a great jobContact us for a complimentary resume critique today, and youll see whyForbesnames us one of 15 websites to jump start your career. Our clients believe were the top resume service, and you can read their reviews onYelp Lastly, were active in the Reddit community, where we crit ique hundreds of resumes. You can find our commentshere.

Tips to Make the Most of the Adobe Summit Conference

Tips to Make the Most of the Adobe Summit ConferenceTips to Make the Most of the Adobe Summit ConferenceWhether youre new to digital marketing or an expert in the field, you wont want to miss the upcoming Adobe Summit- The Digital Experience Conference. Youll learn about the latest trends in the experience business, and gain insights, tools, and techniques into this growing area of importance for companies. This years conference, taking place March 2628 in Las Vegas, will feature more than 300 sessions and labs, inspiring keynotes, in-depth training, and networking opportunities for digital marketing professionals. In addition, Marketo Marketing Nation has a new home at Adobe Summit.At Summit, youll have the chance to connect with advertisers, analysts, content managers, digital marketers, marketing executives, and publishers.Adobe Summit speakersThe impressive lineup of keynote speakers for Adobe Summit includes Adobe President and CEO Shantanu Narayen Microsoft CEO Satya Nadella SV P of Marketo at Adobe Steve Lucas New Orleans Saints quarterback Drew Brees and actress, producer, and entrepreneur Reese Witherspoon.Other speakers and session leaders include Cathy Hackl, futurist at You Are Here Labs David DeVore, founder and CEO of Story Ports Dr. John Grotzinger, chief scientist and head of strategic planning at NASA Jay Baer, president of Convince Convert and Angel Singh, director of analytics and experimentation at Albertsons Companies.Something for everyoneWith more than 300 sessions and hands-on labs across ten different tracks that you can mix and match to create a personalized schedule, theres something for everyone Tracks includeAdvertisingAnalytics Data ManagementContent Experience ManagementDesign-Led Customer ExperiencesEmail Omnichannel MarketingExperience-Driven Commerce with MagentoMarketing InnovationsPersonalizationPlatform, Machine Learning EcosystemB2B Marketing with MarketoRegistering for Adobe Summit? Use discount code S19TCG for $200 of f your registration fee.Session highlightsHere are just a few of the exciting session topics available to attendeesAnd these are just a few examples of the outstanding session topics available at Adobe Summit. Dont miss outImage courtesy of Adobe.Dr. John Grotzinger, NASAs chief scientist, will lead a session about achieving the impossible with strict deadlines, multiple stakeholders, and geographically dispersed teams to achieve something that has never been attempted before.AR expert Cathy Hackl will lead a session on augmented reality and the future of marketing. Discover what every marketing and creative professional needs to knowJay Baer, president of Convince Convert, will talk about how to turn your customers into volunteer marketers.Sammit Potade, Adobe technical architect, and Ben Snyder, Under Armour functional analyst, will join forces to demonstrate how Under Armour uses Adobe Experience Manager to maximize the performance of digital asset management.Hootsuite CMO, Penn y Wilson, will lead a session on unlocking the value of social media and achieving a return on investment beyond marketing.Collin Whitehead, head of brand studio at DropBox, will discuss how marketers can build empathy for the creative process while helping creative teams understand marketings business strategy and needs.Sarah Kennedy, VP of marketing and digital experience at Marketo, an Adobe company, will highlight the ten things to know about Marketo and B2B marketing.