Tips to Make the Most of the Adobe Summit Conference

Tips to Make the Most of the Adobe Summit ConferenceTips to Make the Most of the Adobe Summit ConferenceWhether youre new to digital marketing or an expert in the field, you wont want to miss the upcoming Adobe Summit- The Digital Experience Conference. Youll learn about the latest trends in the experience business, and gain insights, tools, and techniques into this growing area of importance for companies. This years conference, taking place March 2628 in Las Vegas, will feature more than 300 sessions and labs, inspiring keynotes, in-depth training, and networking opportunities for digital marketing professionals. In addition, Marketo Marketing Nation has a new home at Adobe Summit.At Summit, youll have the chance to connect with advertisers, analysts, content managers, digital marketers, marketing executives, and publishers.Adobe Summit speakersThe impressive lineup of keynote speakers for Adobe Summit includes Adobe President and CEO Shantanu Narayen Microsoft CEO Satya Nadella SV P of Marketo at Adobe Steve Lucas New Orleans Saints quarterback Drew Brees and actress, producer, and entrepreneur Reese Witherspoon.Other speakers and session leaders include Cathy Hackl, futurist at You Are Here Labs David DeVore, founder and CEO of Story Ports Dr. John Grotzinger, chief scientist and head of strategic planning at NASA Jay Baer, president of Convince Convert and Angel Singh, director of analytics and experimentation at Albertsons Companies.Something for everyoneWith more than 300 sessions and hands-on labs across ten different tracks that you can mix and match to create a personalized schedule, theres something for everyone Tracks includeAdvertisingAnalytics Data ManagementContent Experience ManagementDesign-Led Customer ExperiencesEmail Omnichannel MarketingExperience-Driven Commerce with MagentoMarketing InnovationsPersonalizationPlatform, Machine Learning EcosystemB2B Marketing with MarketoRegistering for Adobe Summit? Use discount code S19TCG for $200 of f your registration fee.Session highlightsHere are just a few of the exciting session topics available to attendeesAnd these are just a few examples of the outstanding session topics available at Adobe Summit. Dont miss outImage courtesy of Adobe.Dr. John Grotzinger, NASAs chief scientist, will lead a session about achieving the impossible with strict deadlines, multiple stakeholders, and geographically dispersed teams to achieve something that has never been attempted before.AR expert Cathy Hackl will lead a session on augmented reality and the future of marketing. Discover what every marketing and creative professional needs to knowJay Baer, president of Convince Convert, will talk about how to turn your customers into volunteer marketers.Sammit Potade, Adobe technical architect, and Ben Snyder, Under Armour functional analyst, will join forces to demonstrate how Under Armour uses Adobe Experience Manager to maximize the performance of digital asset management.Hootsuite CMO, Penn y Wilson, will lead a session on unlocking the value of social media and achieving a return on investment beyond marketing.Collin Whitehead, head of brand studio at DropBox, will discuss how marketers can build empathy for the creative process while helping creative teams understand marketings business strategy and needs.Sarah Kennedy, VP of marketing and digital experience at Marketo, an Adobe company, will highlight the ten things to know about Marketo and B2B marketing.